Promotions for retail networks
Promotions people come back for.
Tukan designs and runs promotions for retail networks: supermarkets, fuel stations, pharmacies, tyre and auto-service chains, and any brand with stores to fill. We build the mechanics, the data and the in-store experience that turn an everyday purchase into a reason to choose this store, this week, and the next. And we build them so the shopper ends up closer to the brand, not just the deal.
Three things a promotion has to do.
Every mechanic we build is judged against the same three numbers the retailer and the brand are judged on. If a campaign doesn't move at least one of them, we don't run it.
Traffic
Give people a reason to choose this store, this branch, this week.
Basket
Lift spend per visit with mechanics shoppers understand at a glance.
Return
Collect, swap, complete. Campaigns built to bring people back until the set is done.
We unite generations.
A collectible passed across the kitchen table. A club crest a grandfather and a grandchild both know. A set the whole family finishes together. We activate the feelings that drive consumers to return, and we tie those feelings to the brand on the shelf. A good promotion gives the consumer something real; a great one leaves a bond behind.
The shopper gets something worth having
A collectible they wanted, a reward that arrives at the till, a game worth playing. Real value, understood in one second.
The brand gets a place in their life
A figurine on the shelf at home, a club crest in a child's hand, a moment shared in the car. The kind of connection an advert cannot buy.
The retailer gets both, on their shelves
Traffic and basket now, and a shopper who associates that feeling with this store.
What we do.
End to end, and tailored to the brand. We design the mechanic, connect it to your data, source and license the goods, deploy the campaign across the stores, and report what happened at the till.
Collectible campaigns
Licensed figurines, cards and sets earned with every basket, every fill or every visit. Designed as a full series so the last piece is as wanted as the first.
Loyalty and continuity
Stamp, points and threshold programmes that reward the fifth visit more than the first, and that staff can explain in one sentence.
Instant win and gamified
Scratch, spin, QR and app-based wins that make the moment of purchase the moment of reward.
Consumer behaviour analysis
Who bought, where, how often and what else was in the basket. Store-level data turned into the next mechanic, the next threshold and the next allocation.
CRM integration
Redemptions, sign-ups and app activity fed into the retailer's or brand's CRM, so a promotion leaves behind customers you can reach again, not just stock you have moved.
Phygital campaign experiences
Physical collectibles and in-store moments linked to QR, apps and digital content. One campaign the shopper carries from the shelf to the phone and back.
Campaign deployment
Launch across a chain or a region: shelf strips, pump toppers, floor trails, till scripts and staff briefings, timed to the retailer's calendar and run by our team on the ground.
Licensing and sourcing
Rights negotiation with clubs, leagues and brand owners. Product development and manufacturing with partners we have worked with for years.
Import, certification and logistics
Customs, product safety certification, warehousing and store-level allocation, so the right goods reach the right shelf on the launch date.